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Levi Strauss & Co. (LS & CO) is a privately held clothing company known worldwide for its Levi's brand of denim jeans. It was founded in 1853, when Levi Strauss came from Buttenheim, Franks, (Kingdom of Bavaria) in San Francisco, California, a west coast branch of his new brothers' York dry goods business open. Even though the company began producing extensive denim in the 1870s, modern jeans were not produced until 1920. Briefly company experimented (in 1970) with employee ownership and a public stock listing, but remains owned and controlled by descendants and relatives of Levi Strauss granddaughter four '.
Levi Strauss & Co. is a global corporation in three geographical areas: Levi Strauss America (LSA) with headquarters based in San Francisco, Levi Strauss Europe, Middle East and Africa (LSEMA) based in Brussels, and Asia Pacific Division ( APD), based in Singapore. The company has a staff of about 10,500 people worldwide and owns and develops several brands. Levi's, the leading brand, founded in 1873 in San Francisco, specializing in riveted denim jeans and different lines of casual and street fashion. [2]
From early 1960 through mid-1970, Levi Strauss experiencing explosive growth in its business as more casual look to 1960 and 1970 began the "blue jeans craze" and served as a catalyst for the brand. Levi's, led by Jay Walter Haas Sr., Peter Haas Sr., Paul Glasco and George P. Simpkins Sr., the company expanded the clothing line by adding new ways and models, including stone-washed jeans through the acquisition of Great Western Clothing Co. (GWG), a Canadian clothing manufacturer. "It was stone" GWG was responsible for introducing modern technology, still used by Levi Strauss.
Z. Simpkins is credited with the company's record pace to expand its production capacity of less than 16 plants in more than 63 plants in the United States from 1964 until 1974. Perhaps most impressive, however, was the expansion of Levi according to Simpkins was achieved without an employee union only as a result of Levi's "and stand strong family Haas's about human rights and use Simpkins of" pay for performance of production "the operator machinist level. As a result, plants Levi's' were probably the most efficient, well organized and the facilities clean textiles of their time. Levi's pipes in large amounts of air conditioning for the comfort of workers Levi Her purple plant in the industry will become familiar spot.
In 2004 there was a sharp drop GWG in the face of global outsourcing, so the company was closed and locked Edmonton factory. [3] Dockers brand, started in 1986 [4] which is sold primarily through department store chains, helped the company grow through the mid-1990s, as denim sales began to fade. Dockers introduced to Europe in 1993. Levi Strauss attempted to sell the Dockers division in 2004, reducing the company's outstanding $ 2,000,000,000 debt. [5]
Started in 2003, Levi Strauss Signature features jeanswear and casualwear [6] In November of 2007. Levi's released a mobile phone in partnership with MODELABS. Many cosmetic qualities phone customized point of purchase.